HP Streamlines ParterOne Program

Hewlett-Packard has decided to revamp its PartnerOne channel partner program in an effort to streamline access to its productrs and services. The company is dropping the "Gold" and Platinum" designations, replacing them with the terms "Preferred" and "Elite". The changes go into effect  Nov. 1. 

The changes were publicized at a channel conference in Dallas, although HP briefed others earlier in the week. The idea is to replace the current, somewhat confusing entry process to the channel program with a more streamlined effort and to encourage partners to add more HP product lines (although not all HP partners have yet been briefed about the details.) Qualified "Premier" and "Elite" partners will have access to the usual assortment of benefits sich as marketing funds, rebates and leads, while standard partners will just get access to basic training and support.

The big change is that HP will now have one program (and entry point) for all three of its business units: Personal Systems, Technology Solutions and Imaging and Printing. This should make matters a lot less confusing for VARs. HP hasn't yet published the details, but the CRN's ChannelWeb site published this article Tuesday and TechTarget's ITChannelNews also published more specifics.

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